Get more press with AI-powered
media outreach ⚡️

Howler takes away the tedious, time-sucking work of media outreach by sending personalized pitches written by experts to algorithmically-matched journalists
so you can focus on what's important.

Promote your product now! 🚀

Howler is PR as a service 🚀

We've driven hundreds of millions of impressions for our subscribers.
Our AI will help us drive billions more.

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Experts on demand

Our team of experts will work with you to refine your pitch and perfect your framing strategy to give you the best chances of getting featured by your favorite outlets. Our AI combs through your pitch and the notes left by our team to output a list of journalists that are most likely to be interested in featuring you.

Our AI is magic

We’ve built a custom dataset of journalist profiles that includes the outlets they’ve contributed to, an estimation of their overall influence, their recent articles, their recent tweets, topics they’ve historically written about, and topics they’re interested in. Every day we filter out expired contact information and update journalist data.

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Leave PR to us

Once you’ve confirmed your pitch, we’ll send your personalized pitches in batches to hundreds of writers and follow up with each of them twice. At the end of the month we’ll send you a report of everything we sent, complete with open and reply rates. You can sit back and relax while we do the heavy lifting.

How it works

1

📣 Pitch Refinement
Once you subscribe to Howler, our team of experts will review and refine your press pitch. We’ll work with you for the first week to perfect your framing strategy and better understand your product and the outlets you’re targeting.

2

💌 Media Outreach
Based on the pitch we’ve finalized, our algorithms will create a custom list of journalists to target. We’ll start sending out personalized pitches to each writer in batches at the beginning of the second week.

3

👋 Follow-ups
Starting the third week we'll send 2 personalized follow-ups to each writer we target to maximize the chances they’ll read your pitch and feature you.

4

📈 Reports
At the end of the month we’ll send you a comprehensive report of the emails sent, complete with their open and reply rates.

Please visit our Pricing Plans.
100M+ VIEWS IN 4 DAYS WITH A $69 BUDGET

Rumblr was featured by hundreds of media outlets in just 4 days

Rumblr went viral on communities like reddit, 4chan, Twitter, and YouTube; then was featured by over 200 media outlets like The Washington Post, The Independent, and Vice.

Our subscribers love us ❤️

Matt helped me strategize press releases for Founder House, and our rebrand to TRIBE Coliving. He has a great mind for growth hacking and a strong network of marketers and journalists to act on it.

❤️ Co-founder & CEO of TRIBE Coliving
Daniel and his team did an excellent job increasing traffic to both our website and mobile properties. We saw a major lift in both SEO and ASO after working with him. Expected results were actually described and delivered.

❤️ Co-founder of Yik Yak & The Q
Daniel helped me receive over 1,000 upvotes on Product Hunt, then helped me go viral with press from Hypebeast, Digital Trends, Slashgear, and Geek.com. With this, and no other marketing, we did over six figures in sales.

❤️ Founder of Hacbook Elite
The results were beyond expectation.

❤️ Founder of Meetwo
I've seen Matt and his team get millions of impressions and coverage for clients. I highly recommend their services.

❤️ Founder of The Mission
Matt and his team saved us so much time launching our product by promoting for us. We concentrated on improving the product and let them do all the hard work. We are very pleased with the results.

❤️ Co-founder of Richie Simple

We've helped companies get hundreds of press features 🚀

Matt Henderson
Co-founder • Growth hacker & designer featured by over 200 media outlets for projects like Rumblr and von Hughes.
Daniel Greenberg
Co-founder • Growth hacker who ran an Instagram with 6 million followers, then worked on growth for Privacy.com.
Aaron Tsai
Co-founder • Full-stack software engineer, Co-founder of Athena AI, ex-cancer researcher at UCSD.
David Hargat
Co-founder • Full-stack software engineer, worked at Slash Keyboard, then Giphy.

Frequently Asked Questions

Q.
What do you mean by "media outlet"?
A.

We treat any popular content source online (or on TV or radio) as a media outlet. For example, TechCrunch, FOX News, a local news station in the UK, and a popular niche blog are all "media outlets". We focus primarily on English-speaking outlets as stories published in English are often translated and re-distributed in different language markets.

Q.
Aren't you just spamming journalists?
A.

Actually, Howler helps journalists receive less spam. We only send pitches to journalists we think would actually be interested in covering the product we're promoting. Wasting journalists' time wastes our time.

Q.
How do I know what you've sent and if they actually opened the emails?
A.

At the beginning of every month we'll send you a report of all the emails we sent complete with their open and reply rates.

Q.
What happens after I pay?
A.

You will be redirected to a form where we will request some information from you about your product. You will hear back from us within 3 business days with a refined pitch for you to confirm.

Q.
Do you guarantee press?
A.

While we can guarantee that we'll do our best to get your product as much attention as possible, we can't guarantee that media outlets will write about you. By subscribing to Howler, you acknowledge you understand this.

Q.
Do you offer refunds?
A.

If we've made a mistake with your order we'll happily refund. We can't however initiate a refund if media outlets don't write about you.

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Our Advisor Network

Jeremy Cai
Co-founder of Fountain, YC S15, Thiel Fellow
Afshin Pishevar
Ex-Chief Legal Officer of Hyperloop One
Curtis Silver
Contributor at Forbes and captain of industry
Lucky Gobindram
Co-founder of OAB Studios, Nex.tt
James Ingallinera
Co-founder & CEO of TRIBE Coliving (fka Founder House)
Stefan Stokic
Youngest YC alum ever, and Co-founder of Slik.ai
Kunitaka Ueno
PIMCO, ex-Morgan Stanley, ex-UBS
Kyra Durko
Contestant on Apple's Planet of the Apps, Co-founder of TABu
John Xie
Grew MeowChat to 25 million users, Co-founder & CEO of Taskade
Michael Lisovetsky
Co-founder of JUICE, ex-Director of Growth at Common and Co-founder of Skylight
Chad Grills
Founder of The Mission (fka Life Learning, one of the largest publications on Medium)
Andrew Font
Built and sold a bitcoin exchange in 2013, ex-CTO of the team that made Rumblr
Mathis Lichtenberger
Thesis on topic modeling (NLP) at Universität zu Lübeck, ex-Facebook, ex-Google
Jyun-Hwei Tsai
Deputy Director General at National Center for High-Performance Computing Taiwan
Andrew Linfoot
Co-founder & CEO of Pesto Tech, ex-Growth at VaynerMedia