Howler takes away the tedious, time-sucking work of media outreach by sending personalized pitches written by experts to algorithmically-matched journalists
so you can focus on what's important.
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We've driven hundreds of millions of impressions for our subscribers.
Our AI will help us drive billions more.
Our team of experts will work with you to refine your pitch and perfect your framing strategy to give you the best chances of getting featured by your favorite outlets. Our AI combs through your pitch and the notes left by our team to output a list of journalists that are most likely to be interested in featuring you.
We’ve built a custom dataset of journalist profiles that includes the outlets they’ve contributed to, an estimation of their overall influence, their recent articles, their recent tweets, topics they’ve historically written about, and topics they’re interested in. Every day we filter out expired contact information and update journalist data.
Once you’ve confirmed your pitch, we’ll send your personalized pitches in batches to hundreds of writers and follow up with each of them twice. At the end of the month we’ll send you a report of everything we sent, complete with open and reply rates. You can sit back and relax while we do the heavy lifting.
📣 Pitch Refinement
Once you subscribe to Howler, our team of experts will review and refine your press pitch. We’ll work with you for the first week to perfect your framing strategy and better understand your product and the outlets you’re targeting.
💌 Media Outreach
Based on the pitch we’ve finalized, our algorithms will create a custom list of journalists to target. We’ll start sending out personalized pitches to each writer in batches at the beginning of the second week.
👋 Follow-ups
Starting the third week we'll send 2 personalized follow-ups to each writer we target to maximize the chances they’ll read your pitch and feature you.
📈 Reports
At the end of the month we’ll send you a comprehensive report of the emails sent, complete with their open and reply rates.
Rumblr went viral on communities like reddit, 4chan, Twitter, and YouTube; then was featured by over 200 media outlets like The Washington Post, The Independent, and Vice.
We treat any popular content source online (or on TV or radio) as a media outlet. For example, TechCrunch, FOX News, a local news station in the UK, and a popular niche blog are all "media outlets". We focus primarily on English-speaking outlets as stories published in English are often translated and re-distributed in different language markets.
Actually, Howler helps journalists receive less spam. We only send pitches to journalists we think would actually be interested in covering the product we're promoting. Wasting journalists' time wastes our time.
At the beginning of every month we'll send you a report of all the emails we sent complete with their open and reply rates.
You will be redirected to a form where we will request some information from you about your product. You will hear back from us within 3 business days with a refined pitch for you to confirm.
While we can guarantee that we'll do our best to get your product as much attention as possible, we can't guarantee that media outlets will write about you. By subscribing to Howler, you acknowledge you understand this.
If we've made a mistake with your order we'll happily refund. We can't however initiate a refund if media outlets don't write about you.
